![]() So, to achieve omnipresence marketing, you need repetitive consistency and diversity. They’ll lose their top-of-mind presence amongst their audiences. Because when they stop, their message will soon be drowned out by a sea of other marketing content. They assume adding anything more will fatigue and potentially annoy their customers, driving them away.ĭo you think Red Bull will ever stop sponsoring athletes? Will Apple ever stop advertising their new iPhones? They think they’ve maximised their marketing opportunities. That’s why they only send a monthly newsletter, write a couple of blogs and record one or two videos. Or that a mighty message once in a while packs a good punch. With some often thinking that less is more. Many marketers fail to recognise this fundamental difference. It creates a bank of relevant content that targets our audience, guiding them through the buyer journey. What is this thing? What does it do? Does it really work? Who is the person behind this product? Once we start asking questions, we want to know that there’s a wealth of content that we can consume.Īnd this is exactly what omnipresence can do. And yet, we go about our day hardly noticing most of them.īut if an ad targets a problem or query we have, then we sit up and pay attention. In marketing, there is no such thing as over-exposure, only over-exposure to irrelevant information.Ĭurrently, the average person is estimated to encounter between 6,000 to 10,000 ads every single day. But if I’m creating omnipresent content, won’t my audience grow tired of my incessant messages? Omnipresent content can make your brand and business to be heard more loudly and more clearly than your competitors. Through careful strategy planning, data-driven content creation and strategic publishing, you can stand out. Whenever they think of your niche or industry, they’ll think of you. The power of omnipresent content can amplify your marketing message, It can keep you relevant amongst your target audience. Social media, blogs, interviews, podcasts, emails, YouTube videos – anywhere that your audience is present, you should be too. That means you have to make sure your brand exists across all the different parts of the internet. Then make sure your brand is the universe that revolves around them with your content.īy regularly publishing relevant and interesting content you will always stay present in their consciousness. Your role as a content marketer is to place your audience at the centre. To be omnipresent means to be ‘present or having an effect everywhere at the same time.’ Let’s look at the word ‘omnipresent’ according to the Cambridge Dictionary. The answer is simple: omnipresent content. So how can you and your business make sure your content is cutting through the noise? How can you ensure your content is being seen by its intended audience? In fact, blogging has grown by 12% in the past 5 years and continues on an upwards trajectory. However, there are no signs that this is going to change anytime soon. And, as such, it’s becoming increasingly challenging to stand out. You could say that there’s just too much content readily available at consumers’ fingertips. If you conduct any search query on Google, you’ll see at the top of your search results that millions, if not billions of results have been yielded for you. The amount of content online is insuperable. So, it’s no longer good enough to create content and hope that people will stumble upon it. īecause it’s a low cost and efficient way to bring in a stream of potential customers.Īnd, every one of these blogs is competing for the reader’s attention. To date, out of the 1.7 billion websites which exist in the world, over 500 million of those have a blog. Whether you’re a billion-dollar business like Red Bull, or a local café owner, almost everybody and their dog now owns a blog. ![]()
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